All the leaders should tax their brains for increasing the sales of our books. I have always said that if we simply rely on book distribution all our needs will be met.

- Letter to: Rupanuga, Bombay, January 11, 1976

Devotional service means that we have to employ our energies for the purpose of Krishna Consciousness, and it does not matter what is the volume of such energy, because different persons have got different type of energies,but the best means is that one has to apply his energy as far as possible, that is the secret of success in Krishna Consciousness.

- Letter to: Anirudha, Montreal, August 24, 1968

The more one feels imperfect in Krishna's service, the more he is advancing in Krishna Consciousness. Even the topmost devotees feel they are inadequate in their service to the Lord. So it is good to feel inadequate, and to try harder to please Krishna with better service. But one should never feel, oh, I have seen Krishna, and so I have reached perfection—this is not Krishna Consciousness.

- Letter to: Hamsaduta and Himavati, Los Angeles, March 3, 1968

I am convinced that if you simply glorify Krishna and our books in the best descriptive manner, that anyone and everyone, no matter even atheist or otherwise, they can be convinced to purchase. Of course, that is a great art and not everyone can do it, but gradually by the practice of preaching in this way, striving so much to present a wonderful picture of our books to the people, gradually you will master the trick how to do it.

- Letter to: Bali-mardana, Bombay, 31 December 1972